Notes

forget me not

Local Heroes: How Our Client is Making a Difference for the Forget Me Not Club

At MediaGorilla, we’re proud to work with businesses that not only excel in their field but also give back to the community in meaningful ways. Today, we’re shining a spotlight on one of our valued clients who is going above and beyond to support a cause close to many hearts. Meet the Team Behind the […]

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your brand is not your logo

Logo vs. Brand: Understanding the Crucial Difference

I recently explained to a client that unless they’re in the design business, no one cares about their logo. They seemed offended, likely because they confused their logo with their brand – a common misconception. It’s easy to assume that iconic logos like the Nike swoosh or McDonald’s golden arches are key to a company’s

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give your blog some love

The Content Marketing Conundrum: Why Your Website Blog Deserves Some Love

In the fast-paced world of digital marketing, it’s easy to get caught up in the allure of social media. After all, who doesn’t love the instant gratification of those little heart icons and retweets? But before you pour all your marketing efforts into crafting the perfect Instagram post, let’s chat about the unsung hero of

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kaizen insta example

Maximising ROI with A/B Testing: Our Approach to Kaizen Detailing’s New Facebook & Instagram Ads

At MediaGorilla, we’re always looking for ways to deliver the best possible results for our clients. That’s why when we launched new Facebook and Instagram ads for Kaizen Detailing, we didn’t just set them and forget them. Instead, we implemented a data-driven A/B testing strategy to optimise performance and maximize ROI continuously. During the first

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gorilla enjoying a captivating read on an ipad

10 Tips to Write Engaging Website Content That Captivates Readers

Know your target audience In order to write engaging website content that captivates readers, it is crucial to know your target audience. Understanding who you are writing for will allow you to tailor your content to their specific needs and interests. Start by conducting thorough research on your target audience demographics, such as age, location, gender, and interests. This

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5 Reasons why Responsive Web Design is important for your website

  Responsive Web Design When we first published this article in 2015, as many as 83% of us favoured our smartphone or tablet for accessing the internet. Over the last few years, that figure has fluctuated however there has been a steady trend upward. 2024 data reveals that around 9/10 internet users access the web

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Robots Optimising Meta Tags for Better Search Engine Rank

How to Optimise Your Meta Tags for Better Search Engine Rankings

TL;DR Optimising your meta tags is an important part of SEO that can help improve your search engine rankings and drive more traffic to your site. By following the best practices, you can create effective meta tags that accurately describe the content on your site and include relevant keywords. Remember to use unique meta titles

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what is keyword research

What is Keyword Research?

As a content creator or marketer, one of the most important things you need to do is to conduct thorough keyword research. Keyword research is the process of discovering the most relevant and valuable keywords to use in your content or marketing efforts. In this comprehensive guide, we will cover everything you need to know

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