Web Design

your brand is not your logo

Logo vs. Brand: Understanding the Crucial Difference

I recently explained to a client that unless they’re in the design business, no one cares about their logo. They seemed offended, likely because they confused their logo with their brand – a common misconception. It’s easy to assume that iconic logos like the Nike swoosh or McDonald’s golden arches are key to a company’s […]

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5 Reasons why Responsive Web Design is important for your website

  Responsive Web Design When we first published this article in 2015, as many as 83% of us favoured our smartphone or tablet for accessing the internet. Over the last few years, that figure has fluctuated however there has been a steady trend upward. 2024 data reveals that around 9/10 internet users access the web

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