Strategy

Welcome to Simpson’s Paradox. If you have never heard of it, check out this 4 minute video from TEDtalks. Statistics are persuasive; people, organisations, and governments base important decisions on organised data. Mark Lidell uses some great examples to discuss why any set of statistics might have something lurking inside it that can turn the …

Why Statistics Can Be Misleading Read More »

Happy New Year!  Have you set yourself some personal goals for 2015?  Perhaps you are thinking about starting a new business or joining a martial arts club with a goal of becoming a black belt? Goals that require the participation of others obviously need to be shared but for many personal goals you would be …

Should I Share My Goals? The Answer May Surprise You. Read More »