Without awareness and traffic, your website will struggle to convert visitors (website traffic) into customers. Most businesses place too much emphasis on generating traffic, and invest insufficiently in optimising their website for conversion.
Research from Eisenberg Holdings suggests that for every $92 that the average company spends to attract people, it spends only $1 to convert them. This explains the poor conversion rates many companies suffer from (with rates typically under 3.5 percent, according to Monetate Ecommerce Quarterly’s data). It also explains why generating revenue and staying profitable are among the most pressing challenges that businesses face today.
Thankfully, your business can be made more profitable.
Read more via Entrepreneur.com